Sold out in 20 minutes: shoppers go wild for Versace's collection at H&M (but website crashes under the strain)
I ask my friend to get there to do line at 6 am, when he got there was al ready 25 people in front of him.... and at 7:45 am i got there, the line was unbelievable...
The store opened at 8am it was just crazy... like movie.. everbody was justing getting everything in front of..
Unfortunately I forgot my camera at home today so I've borrowed images .
I was too focused on my shopping to take pictures, I honestly went nuts .
I literally picked up everything I could find and everything I wanted in my size and headed straight to my friends to see everything they could get .. OMG was fun fun fun!!!
Like magic all gone.... no more then 10 min.... some girl was just cryng desperate trying to get something..
Overall it was an amazing day and i've never been so happy shopping in H&M, ever. Oh and did you know, rumour has it, Tom Ford may be collaborating next with H&M (How effing amazing is that, that's an event we definitely need to be at - without a doubt!) ooh and don't forget Donatella's collaboration for a spring/summer 2012 collection which launches in Jan for H&M! - Cannot wait!
Hordes of shoppers besieged H&M stores across the globe as Versace's collection for the high street shop went on sale today.
With many shoppers having spent the night queuing on the pavements outside, there were scenes of hysteria at 8am as the eager crowds were finally let in to fill their arms with brightly printed garments from the shelves.
In Dubai and Beijing where 8am had come and gone, shoppers reported H&M stores selling out of the entire collection in under 20 minutes - with many pieces arriving on eBay moments later.
Devoted: From left, Stephanie O'Reilly, 22, Alan Murrell and Laura Scott, both 21, were first in line, having queued since 10pm the previous night
One London student, Alan Murrell, 21, was first in line at the Kensington branch of H&M, having arrived with girlfriend Laura Scott, 21, at 10pm last night.
But he was not able to buy the pieces he had earmarked online ahead of the opening day.
Genuine Versace fans in the queue also reported their dismay at the number of those waiting already making plans to sell their booty on auction site eBay.
Many in the queue brought along laptops and were charting the prices of the Versace for H&M collection on eBay.
Rules were in place to prevent a reoccurrence of the issues experienced on previous celebrity collaboration opening days, where fights broke out in the hysterical crush and opportunistic eBay sellers arrived in their droves to empty entire racks of identical items into huge laundry bags that they sold at vastly inflated prices that same day.
Triumphant: Three ladies carry their booty home after filling their bags during their allotted 10 minutes
Worthwhile trip: Jamie Diamond and Kelly Little travelled from Bournemouth to queue at the Kensington store - their nearest. 'Next time they should launch the collection in more stores outside of London, like Southhampton, for instance' they said, although both agreed the trip was a success
Authentic: The shoppers snapped up the vibrant pieces, which were said to be 'very Versace'
Time's up! A Manchester store assistant blows a whistle to let shoppers know their ten minutes is up
Line up: These Versace bags won't stay empty for long